What’s Retail Therapy Without An Attractive Sales Promo?
They don’t call it retail therapy for nothing, especially if there’s a sales promo happening. Psychologists have studied consumer behaviour while shopping and have proved its ability to release a healthy amount of serotonin, a naturally occurring chemical in the brain that makes you happy. Treating yourself to something special can have a lasting impact on your mood and confidence level.
Whether you consider yourself a shopaholic or not, a sales promo can make anybody’s day a little brighter. Everything is better on sale right? It is a great way for retailers to better connect with consumers by showing their appreciation to customers, and of course, exciting for shoppers to land a great deal.
Who wouldn’t love getting a a discount or a small incentive for purchasing a product or stepping foot into a new store? Shoppers passing through White House | Black Market’s (WHBM) newest store locations sure did!
White House | Black Market Serves A Sales Promo with Food and Flare!
The parent company of WH|BM is Chico’s FAS, Inc but the company started off as White House in 1985 as a small boutique in Baltimore, Maryland that offered unique collections of clothing and accessories for women in several shades of white and ivory. Building on this theme, another boutique called Black Market was introduced in 1995 and later in 1997. The two merged together to make White House | Black Market and now operates with over 440 boutiques in the US, Puerto Rico and the Virgin Islands. As of October 2013, it is also officially integrating its brand into the Canadian market.
As a leader in the industry, WH|BM targets women 25 years and older and is recognized for its sleek lines and focus on white and black as well as other variants of the two colours. Fresh styles are added regularly with a new pop of colour every 4 – 6 weeks, bringing customers back looking for the next fabulous item! For example, this winter, October 10 – November 11, the feature colour is purple. And for the holidays, November 12 – December 8, the feature colour is red.
Hired by Krista Slack & Aylett, Tigris’ poised and professional promotional models will be representing WH|BM from Oct. 21 through to Nov. 17 at various subways and malls, to raise awareness about their grand openings. This sales promo includes a fashionable display while our models offer customers black and white cookies and marketing material to advertise the launch.
Making a personal connection with your target consumer is a great way to create a buzz about your brand while simultaneously encouraging customer loyalty. For assistance developing a creative sales promo, call us at 416-283-9119.
With the holiday season quickly approaching, wouldn’t you agree that there is no better time than now to plan for the upcoming rush of shoppers?
Every year, during the months of November and December, many industries and businesses are slammed with additional customers. Retail stores, malls, and restaurants often see a huge uptick in activity and sales.
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During this time of the year, many businesses maximize their profits by hiring seasonal staff. Hiring temporary workers is often a vital step if you hope to capture as many sales as possible. If customers aren’t served promptly and professionally during the holiday rush, there’s a good chance they’ll leave for one of your competitors.
Marketing Strategies to Skyrocket Holiday Sales
According to The National Retail Association (NRF), the world’s largest retail business association, holiday spending and sales are expected to marginally increase 3.9 percent to $602 billion with or without any direct marketing strategies; over 2012’s actual 3.5 percent holiday seasons growth. Regardless of these numbers, the holiday season still remains a battle for retailers and businesses everywhere. It’s a fierce competition for attention and wallet share in such a short span of time that accounts for such a large profit.
Preparing and developing the right marketing strategies can give your business a competitive edge this holiday season and blow the roof off your marginal sales expectations. If you haven’t already started braining storming..maybe these stories of successful marketing strategies will encourage you to do so. You want to connect to consumers in a meaningful and personal way. In our experience, some of these activations did that and are just a few of Tigris’ notable wins over the past few years.
Marketing Strategies that Tap into your Consumers Subconscious
In addition to our mainstream business, Tigris has helped a number of clients execute creative marketing strategies during the busy holiday season, all of which have been huge hits with our client’s target consumers.
Just last year, Tigris coordinated a photo booth activation and team of promotional models (1 sexy santa & 4 elves) to add some ‘sugar & spice’ to Astral Radio’s Broastcast Executivs Society’s Christmas party at the Sheraton Hotel, downtown Toronto. The team participated in photos with guests to get them into the holiday spirit and give them a souvenir of the fun filled evening. Along with the models, Tigris coordinated costumes and decor for the photo booth, complete with Santa’s throne!
The year previous, Tigris teamed up with Churchill Cellars in late 2011, to sample a variety of their wine brands during the holiday rush. The tasting program kicked off in Oct/11. The program was so successful however, it not only continued through the holidays but all the way through to Apr/13 when the company merged with another in the industry. The sampling campaign spanned LCBO locations in GTA, Southwest Ontario and Ottawa with a range of 4 to 25 tastings per month. During the course of this program, our team contributed to more than 6,000 sales in 18 months.
In 2010, we teamed up with GCI Canada to execute a tongue-in-cheek promotion for Durex, appropriately called “Wrap your Package”. Our team of promotional models, costumed as a sexy Santa and two helpers roamed the streets of Toronto to promote safe sex over the holidays by handing out condoms. The same year, we coordinated a week long “Holiday Storyteller Program” at Toronto Pearson Airport. This included a team of 14 events staff, 7 dressed as Mrs. Claus and the remaining 7 as Santa’s elves to hand out candy canes, compliments of the airport, and read stories to children waiting for their flights. During this week, some flights were grounded for days on end due to dangerous volcanic ash clouds blocking visibility. Some families were extremely grateful for our team engaging their children during these rather unpleasant delays.
Back in 2009, Whitehall Wine & Spirits, distributor for Billyrock, booked our team of savvy sales staff to sample their Pinot Grigio & Shiraz in a can to boost sales. During 15 executions, our team contributed to hundreds of sales with wine enthusiasts. And let us tell you, promoting wine in a can wasn’t the easiest task!
In 2007, we staffed one of the most unique and fun holiday promotions of them all. In association with Fuse Marketing and for Rogers Wireless, we booked and managed three teams of brand ambassadors to execute Rogers “Share the Joy” Holiday Shopping Shuttle. The teams travelled to 9 malls across GTA, North-East & South-West Ontario, over 3 weeks to offer holiday shoppers rides from the mall back to their cars in a winterized Rogers golf cart. Now that’s customer service!
Marketing strategies are important year round, but none more important than the holiday season when consumers are in the spending sort of mood! What are you planning so your company year ends on a high note? We’d love to help.
Give us a call at 416-283-9119 so we can discuss your holiday marketing strategies with you.